March 15, 2025

NATION | NEWS

Goodman Fielder Fiji Partners with Lifeline for Mental Health Support

Mr Carter said he hopes that the partnership with Lifeline will continue to provide necessary support to many people in Fiji. 
11 Mar 2025 12:24
Goodman Fielder Fiji Partners with Lifeline for Mental Health Support
From left: Goodman Fielder Fiji general manager Tim Carter, chairperson Lifeline Fiji and permanent secretary of Ministry of Justice Selina Kuruleca and Life Line Fiji chief executive officer Jeremaia Qalobula during the partnership announcement at the Goodman Fielder Cafeteria in Vatuwaqa, Suva on March 10, 2025. Photo: Viliame Tawanakoro

Supporting the move to encourage mental health support, Goodman Fielder International (Fiji) Limited has strengthened its commitment by partnering with Lifeline Fiji.

Goodman Fielder Fiji general manager Tim Carter said this partnership aims to create a safe and supportive work environment for employees and their families while addressing the stigma around mental health challenges in the broader community.

“As a leading employer in Fiji, we recognise our role in encouraging an environment that prioritises the wellbeing of our employees and their families,” he said.

This partnership is seen as an important step towards addressing the stigma surrounding mental health challenges, which many individuals face but often remain silent about.

Drawing from personal experience, Mr Carter shared, “My daughter faced mental health challenges, and it became clear that seeking help was not just beneficial; it was life changing.”

Emphasising the importance of professional services in providing necessary care.

He said, “While we want to support our employees, we do not pretend to be mental health experts. That’s where Lifeline comes in.”

“We have 1200 employees, and their wellbeing is paramount. This partnership reflects our dedication not just to our brands but to the people of Fiji,”

“We are proud to be joining forces with Lifeline Fiji,” he said.

Mr Carter said he hopes that the partnership with Lifeline will continue to provide necessary support to many people in Fiji. 

 

Lifeline Fiji 

Lifeline Fiji chairperson and permanent secretary of the Ministry of Justice Selina Kuruleca said partnerships with organisations like Goodman Fielder allowed Lifeline to concentrate on its core services without the burden of financial constraints.

While acknowledging that mental health training should be widely available, she said making it compulsory would necessitate legislative changes.

“The current review of the Employment Relations Act offers a critical opportunity to advocate for the inclusion of mental health training in the legislation.”

She urges the public and media alike to submit their views to the committee, stressing that community engagement can play a pivotal role in effecting change.

“By voicing our concerns, we can push for a system that prioritises mental health training,” she said.

Life Line Fiji chief executive officer Jeremaia Qalobula said this collaboration will help ensure that we can continue to provide vital support to individuals who may be going through difficult times.

“Together, we can make a real difference in the lives of many,” he said.

 

Feedback: viliame.tawanakoro@fijisun.com.fj

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